UNION LOS ANGELES
UNION LOS ANGELES
Global Release of the Union Los Angeles x Bephies Beauty Supply x Jordan Brand
Air Jordan 1 Collection
Overview
Chris Gibbs (co-owner of Union LA) and Beth Birkett Gibbs (founder of Bephies Beauty Supply and co-owner of Union LA) joined forces for a three-way collaboration, unveiling their love story to the world through a Jordan Brand collection titled 'Summer of '96'. The special shoe and clothing collection released on August 24, 2023 worldwide.
Objective
Union Los Angeles had already launched a series of Jordan Brand sneakers since 2018, however this special three-way collaboration required all identities to be represented in order encompass the love story between Union’s co-owners.
My Role
Social Strategy
Event Coverage
Post-Launch Reporting
Timeline
Three Weeks
Air Jordan 1 Collection
Chris Gibbs (co-owner of Union LA) and Beth Birkett Gibbs (founder of Bephies Beauty Supply and co-owner of Union LA) joined forces for a three-way collaboration, unveiling their love story to the world through a Jordan Brand collection titled 'Summer of '96'. The special shoe and clothing collection released on August 24, 2023 worldwide.
Objective
Union Los Angeles had already launched a series of Jordan Brand sneakers since 2018, however this special three-way collaboration required all identities to be represented in order encompass the love story between Union’s co-owners.
Social Strategy
Event Coverage
Post-Launch Reporting
Timeline
Three Weeks