TRESLUCE BEAUTY
Brand Marketing & Creator Partnerships
Treslúce Beauty by Becky G celebrates Latinx heritage with high-performance, clean, vegan-friendly formulations. Their cruelty-free products and packaging feature Latinx-sourced ingredients and art. Environmentally conscious, they use recyclable and reusable packaging. Inspired by Mexican heritage, Treslúce Beauty honors all Latinx cultures.
Objective
As the Senior Marketing Strategist at Tresluce Beauty, I spearheaded the development and execution of comprehensive social media strategies that delivered exceptional results. Notably, our team orchestrated a high-impact online Masterclass campaign that garnered an astounding 20 million impressions within just 48 hours. Additionally, my paid digitial media skills played a key role in launching the brand at ULTA Beauty, achieving over +1.3 million impressions and significantly enhancing brand visibility and engagement.
I expertly managed influencer seeding initiatives, building strong relationships with key creators to amplify our brand message and reach. Furthermore, I crafted and implemented social strategies for experiential events, creating immersive and engaging experiences that resonated with our target audience. My strategic initiatives not only amplified Tresluce Beauty's online presence but also drove measurable business growth and brand recognition.
Organic & Paid Social Strategy
Content Creation
Experiential Events
Influencer / Media Partnerships
PR Gifting & Seeding
Team Management
Reporting
Accomplishments
Global Release of the Union Los Angeles x Bephies Beauty Supply x Jordan Brand
Air Jordan 1 Collection
Project
Chris Gibbs (co-owner of Union LA) and Beth Birkett Gibbs (founder of Bephies Beauty Supply and co-owner of Union LA) joined forces for a three-way collaboration, unveiling their love story to the world through a Jordan Brand collection titled 'Summer of '96'. The special shoe and clothing collection released on August 24, 2023 worldwide.
Goal
Union Los Angeles had already launched a series of Jordan Brand sneakers since 2018, however this special three-way collaboration required all identities to be represented in order encompass the love story between Union’s co-owners.
Results
Air Jordan 1 Collection
Project
Chris Gibbs (co-owner of Union LA) and Beth Birkett Gibbs (founder of Bephies Beauty Supply and co-owner of Union LA) joined forces for a three-way collaboration, unveiling their love story to the world through a Jordan Brand collection titled 'Summer of '96'. The special shoe and clothing collection released on August 24, 2023 worldwide.
Goal
Union Los Angeles had already launched a series of Jordan Brand sneakers since 2018, however this special three-way collaboration required all identities to be represented in order encompass the love story between Union’s co-owners.
Results
- Generated +3.7M organic impressions for the Union x BBS Jordan Brand global sneaker launch on Instagram and TikTok
- Gained +1.4K new Instagram followers within 5 days
- Drove over +8K engagements across all Instagram posts
Union Los Angeles x Sacramento Kings Shop Talk with Chris Gibbs, Ahmad Monk & Kevin Huerter
Project
Facilitated and organized a “Shop Talk” with the Sacramento Kings to host two star players at Union Los Angeles, where they met with owner Chris Gibbs to discuss branding and personal style.
Goal
We aimed to make the experience enjoyable for both Chris Gibbs and the Sacramento Kings players, leading to a meaningful conversation at the store. Kevin and Ahmad also allowed us to provide them with Union clothing and a memorable shopping moment.
Results
Facilitated and organized a “Shop Talk” with the Sacramento Kings to host two star players at Union Los Angeles, where they met with owner Chris Gibbs to discuss branding and personal style.
Goal
We aimed to make the experience enjoyable for both Chris Gibbs and the Sacramento Kings players, leading to a meaningful conversation at the store. Kevin and Ahmad also allowed us to provide them with Union clothing and a memorable shopping moment.
Results
- The duration of the shoot was a total of 2 hours and players shopped a total of $9,500 combined
- Following the shoot, an Instagram collaboration post between Union Los Angeles and the Sacramento Kings (+2.2m followers) was published and garnered over +4K engagements; 2xs higher than average.