About me❋
My journey has led me through the realms of fashion, beauty and digital marketing space. I am an eternal learner – firm in my belief that our existence on this planet is a constant opportunity to explore, experiment, and grow.
PROFESSIONAL BACKGROUND
Experience
Director of Social Media
Lovisa PTY LTD | Los Angeles, CA
October 2024 - Present
Head of Social Media & Brand Partnerships
Union Los Angeles | Los Angeles, CA
August 2023 - August 2024
Senior Marketing Strategist
Tresluce Beauty by Becky G; IPSY | Remote
June 2021 - August 2023
Digital Advertising Manager
GUESS INC. | Los Angeles, CA
October 2018 - June 2021
Social Media Analyst & Paid Social Manager
GUESS INC. | Los Angeles, CA
January 2016 - October 2018
Freelance Social Media Specialist
See You Again Social | Remote
February 2014 - January 2016
Education
Digital Marketing - Certificate
General Assembly
B.S. Fashion Marketing
Woodbury University
Skills
Brand Strategy & Positioning
Creative Direction
Social Media Strategy
Content Creation & Storytelling
Cultural Trend Translation
Campaign Development & Execution
Influencer & Brand Partnerships
Paid & Organic Social
Experiential Marketing & Events
PR & Celebrity Relations
People Leadership & Team Building
Cross-Functional Collaboration
Analytics & Reporting
AI-Driven Content Optimization
Bilingual: English & Spanish
Director of Social Media
Lovisa PTY LTD | Los Angeles, CA
October 2024 - Present
Head of Social Media & Brand Partnerships
Union Los Angeles | Los Angeles, CA
August 2023 - August 2024
Senior Marketing Strategist
Tresluce Beauty by Becky G; IPSY | Remote
June 2021 - August 2023
Digital Advertising Manager
GUESS INC. | Los Angeles, CA
October 2018 - June 2021
Social Media Analyst & Paid Social Manager
GUESS INC. | Los Angeles, CA
January 2016 - October 2018
Freelance Social Media Specialist
See You Again Social | Remote
February 2014 - January 2016
Digital Marketing - Certificate
General Assembly
B.S. Fashion Marketing
Woodbury University
Skills
Brand Strategy & Positioning
Creative Direction
Social Media Strategy
Content Creation & Storytelling
Cultural Trend Translation
Campaign Development & Execution
Influencer & Brand Partnerships
Paid & Organic Social
Experiential Marketing & Events
PR & Celebrity Relations
People Leadership & Team Building
Cross-Functional Collaboration
Analytics & Reporting
AI-Driven Content Optimization
Bilingual: English & Spanish